One of the reasons for the above discussion is that I am sensitive to those people who certainly want a Seiko dive watch but can’t seem to decide which one to get next. More so, I think Seiko is executing a “see what sticks” approach by trying a lot of things when it comes to new watches and seeing which of those does best in the market.
SPB SEIKO SERIES
Instead, Seiko has broadly increased the value proposition of its core products in a series of subtle ways. That would normally be a tactic the Swiss brands engage in. Seiko hasn’t just offered the same watches at higher price points. That isn’t to say that Seiko has abandoned the lower price points ( see Seiko 5 watches here) but rather that the popular Seiko Prospex collection of sports and diver’s watches begins higher up the price ladder. The brand’s more long-term strategy is to offset decreased production numbers (brands like Seiko have had to deal with the natural fact that a world of smartwatches means that the market for sub-$400 traditional watches is much smaller) by selling more of its “premium” products, which come with accordingly higher price points. This generation of Seiko Prospex SPB watches debuted about two years ago and is part of Seiko’s larger push upmarket. In this article, I’ll focus on the Seiko Prospex SPB097, but I am also including some shots of the Seiko Prospex SPB105, which has a different dial color and bezel material - just because. Today, I’m talking about a particular colorway of a Seiko Prospex diver’s watch that has been covered on aBlogtoWatch a few times - such as our hands-on article about the Seiko Prospex SPB077 and SPB079 here, or the limited edition Prospex SPB107 “Topper Edition” edition. One of the most popular mainstream watches you’ll seen on people’s wrists is likely to be some sort of Seiko dive watch, and if you are a timepiece enthusiast, Seiko makes a dizzying array of new diver’s watches each year. That goes for whether you are a watch lover, or not.
You can’t go very far these days without seeing a Seiko dive watch.
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